We're building a platform to help urban dog owners find the right insurance, discover trusted local services, and connect with their community. Starting with the stuff that matters most when things go wrong.
Unbiased • Dog-first • Built in San Diego
When my puppy Alfie ate eye drops at 9 months old, I spent a panicked night in the emergency vet followed by weeks of recovery. The bill was over $3,000. Insurance covered most of it, but the research process to find the right plan? That took hours of comparing tables, reading fine print, and trying to figure out what actually mattered.
That's why we built the Pet Insurance Selector first—a 60-second quiz that cuts through the noise and shows you three clear options based on your dog's risk profile. No jargon, just real scenarios and honest tradeoffs.
We're finalizing the quiz and vetting insurance partners to make sure the recommendations actually help. Join the list to get first access when it's ready, plus a free Emergency Vet Cost Checklist.
While we finish the quiz, you can get a fast quote from Lemonade—one of the providers we tested. Their quote flow is quick and lets you adjust coverage to fit your budget.
See our Lemonade notes →The insurance quiz is just the start. We're working on:
Want to help shape what we build? Send us your ideas or follow along on the blog.