Tools and guides for city dog owners
We're building a platform to help urban dog owners find the right insurance, discover trusted local services, and connect with their community. Starting with the stuff that matters most when things go wrong.
Unbiased • Dog-first • Built in San Diego
Why we started here: Alfie's $3,000 ER visit
When my puppy Alfie ate eye drops at 9 months old, I spent a panicked night in the emergency vet followed by weeks of recovery. The bill was over $3,000. Insurance covered most of it, but the research process to find the right plan? That took hours of comparing tables, reading fine print, and trying to figure out what actually mattered.
That's why we built the Pet Insurance Hub first—a simple comparison of the providers we tested. No jargon, just real scenarios and honest tradeoffs.
Need coverage now?
Compare fast quotes from Lemonade and Odie—the two providers we tested and recommend. See side-by-side comparisons and get pricing in under 2 minutes.
Compare Insurance Options →What we're building next
The insurance hub is just the start. We're working on:
- Pet Insurance Selector — A 60-second quiz that shows you three clear insurance options based on your dog's risk profile
- Neighborhood Dog Map — Find trusted vets, groomers, trainers, and dog-friendly spots near you, with real reviews from city dog owners
- Community meetups — Neighborhood walks, training pop-ups, and dog-friendly events in your area
- Honest product guides — No-BS reviews on food, gear, and services that actually work for urban dogs
Want to help shape what we build? Send us your ideas or follow along on the blog.
